I Never Imagined Ice Cream Could Be Controversial

September 3, 2009 by Patrick Madrid
Filed under Patrick's Blog

Ben & Jerry’s Hubby Hubby:

The company’s press release sez:

Ben & Jerry’s, known for its euphoric ice cream flavors and dedication to social justice, celebrates the beginning of the freedom to marry for gay and lesbian couples in Vermont with the symbolic renaming of its well-known ice cream flavor “Chubby Hubby” to “Hubby Hubby.” In partnership with Freedom to Marry, Ben & Jerry’s aims to raise awareness of the importance of marriage equality and, to show its support, will serve “Hubby Hubby” sundaes in Vermont Scoop Shops throughout the month of September.

Ben & Jerry’s has a long history of commitment to social justice, including gay rights. Its partnership with Freedom to Marry, a national leader in the movement for marriage equality, aims to raise awareness of the importance of marriage equality and to encourage other states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, and Maine. Freedom to Marry promotes the national conversation about why marriage equality matters and brings together partner organizations into a larger whole – a shared civil rights campaign.

“At the core of Ben & Jerry’s values, we believe that social justice can and should be something that every human being is entitled to,” said Walt Freese, Chief Executive Officer of Ben & Jerry’s. “From the very beginning of our 30 year history, we have supported equal rights for all people. The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.”

To kick off the celebration, Ben & Jerry’s and Freedom to Marry will be publicly supporting the first marriages of gay and lesbian couples in Vermont and raising awareness for marriage equality and how to take action by driving consumers to freedomtomarry.org. By logging onto the site, people can show their support, sign a Marriage Resolution Petition, have conversations about why marriage matters and learn more about how they can support the cause.

“It’s not polite to talk with your mouth full, but the most important thing that all us ice cream lovers can do to support the freedom to marry is speak with the people we know about why marriage matters and the need to end marriage discrimination in every state”,” said Evan Wolfson, executive director of Freedom to Marry. “Thanks to Ben & Jerry’s, starting those needed conversations has never been sweeter – and thanks to Freedom to Marry, we all now have a great excuse to eat more ice cream.” . . .

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13 Responses to “I Never Imagined Ice Cream Could Be Controversial”

Elizabeth says:

September 7, 2009 at 8:55 pm

Nerina. Brilliant idea!

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Ed says:

September 7, 2009 at 7:12 am

I've never had Ben and Jerry's and I sure not going to put it on my bucket list now. This is a sad, sad commentary on our society. Thank you, Jesus for your gift of faith which leads me on the path of rightousness and true love.

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fireoftheheavns says:

September 4, 2009 at 2:45 pm

"We all now have a great excuse to eat more ice cream"

My editing "We all now have a great excuse to be on a diet!"

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Snerticus says:

September 3, 2009 at 9:57 pm

I'm just waiting for their "freedom to choose" Ice Cream flavor with the actual abortion process in cartoon form on the carton. That should draw in a lot of folks.

This culture is getting more off track every day. That image of someone lowering a handbasket full of souls into oblivion keeps popping up in my mind when I read stuff like this. Yet I do see glimmers of hope every now and again. It's those that I cling to, and that keep my sanity in check. Otherwise, I'd be swallowed up in this upside-down world of psuedo-morality.

I've never really been a huge fan of Ben and Jerry's but you can be sure I'll never knowingly buy their Ice Cream again.

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Gert says:

September 3, 2009 at 9:17 pm

I'll take Blue Bell anyday

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Nerina says:

September 3, 2009 at 8:51 pm

Since they're so committed to social justice, I await their new pro-life ice cream.

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orthodox says:

September 3, 2009 at 8:39 pm

ben and jerry's is not supporting marriage, they are supporting sodomy. the poor dears, they are just confused. it should have more aptly been named "aids ripple" or "abomination conglomeration".

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Maria says:

September 3, 2009 at 8:10 pm

Life without Cherry Garcia is going to be hard, but feasible.
I did let B&J know about my checkbook choosing another brand of ice cream from now on…

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Tim Burke says:

September 3, 2009 at 6:28 pm

Ben & Jerry's has always been my favorite ice cream. Sadly, I will no longer purchase it because of this.

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Taylor Taylor says:

September 3, 2009 at 5:42 pm

Its a joke, right?

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Sheila Deeth says:

September 3, 2009 at 5:41 pm

I've always enjoyed reading the "why we do it"s on the back of Ben and Jerry's. Much more interesting than cereal packets, and conversation over ice cream is much more fun than heated argument. Good for them.

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Catholic says:

September 3, 2009 at 4:44 pm

All of a sudden "Ben and Jerry" takes a whole new meaning.

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ck says:

September 3, 2009 at 4:02 pm

yea, Ben & Jerry's! Thanks for the support. Will eat lots more ice cream, if that will help. Mom, apple pie, ice cream, and equal rights. All good things

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